Before the Prada show, the architect Rem Koolhaas, who has designed a number of stores for Miuccia Prada and her husband, Patrizio Bertelli, was asked how creativity may be influenced by the recession. One result could be more projects that focus on the social rather than on the private sector, he said. Mr. Koolhaas also noted that in New York he has sensed a shift from “civilization to comfort.”
“Rather than smart,” he said, ”things have to be comfortable.” He saw an opportunity for designers to “assert the sublime in a really efficient way. In the past, it was smothered by luxury.”
...Afterward, Ms. Prada referred to city-girl glamour, but said that “it’s no way to feel alive.”
-Cathy Horyn, New York Times
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